The State of Mobile Learning (2014 so far)

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I’m at ASTD’s Techknowledge conference in Las Vegas, and just attended a session hosted by Kevin Oakes of i4CP and Tamar Elkeles, the CLO of Qualcomm. The session was kind of a “state of mobile learning” in 2014, and both presenters shared some great information about what’s going on and what they’re doing with mobile learning. Some highlights:

  • The provision of device to employees in companies is growing. When queried, most attendees said their company provides them at least one mobile device. Several stated that it depends on their job type or job level. Companies handing out tablets to employees is also rising: 46% of companies in a recent i4CP survey said they provide tablets for their employees, up from 39% in 2012.
  • The corporate resistance to “bring your own device” or BYOD is coming down, with most attendees saying their companies now support their personal choice of device. Mr. Oakes stated that 65% of respondents in a recent i4CP survey now support BYOD, up from 45% in 2012.
  • The corporate implementation of mobile learning is slower than i4CP thought it would be, but there is movement with more companies starting to deliver mobile learning to employees. Of those companies that are implementing mobile learning, most are choosing to offer web apps over native apps. Native apps for mobile learning is still in its infancy. 82% of mobile learning apps are being designed for Apple’s iOS platform, and tablets are targeted more than smartphones.
  • When asked, about 1/2 the attendees currently developing mobile learning are internally developing. In the i4CP survey, 59% of companies are developing their mobile learning apps internally.
  • Sales is the biggest area where mobile learning is being developed companywide, and a majority of people are repurposing existing content for mobile use.
  • The most popular types of learning content for mobile devices are: reference material and video. Performance support comes in third, with the “full courses” category following. The leading uses of mobile learning are for just-in-time training, job aids, on-the-job support, and audio/video content.
  • 54% of i4CP survey participants said they believe mobile learning can improve learning in their companies.
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